Born off the back off This Feeling club nights and festival stages, This Feeling – Alive tour, sees headliners Bang Bang Romeo, The Shimmer Band and Blackwaters head out around the UK, supported by more of the best new bands around, to celebrate indie music in 2017 and the power of new bands. 

Ahead of the tour, we’re catching up with all the bands involved to find out what makes them tick. Today, The Assist, who are set to play the Birmingham date, answer our questions…

Describe the band in 3 words

Council pop-rock

And what can people expect from your live shows?

Inclusion and a lot of energy, the more intimate a show is the better! It’s a lot easier to deliver a show when you’re up close, there’s always an option to get in the face of viewers and maintain eye contact and that ensures viewers are enticed and can really get a feel for whatever message you want to get across. We love for everyone to be apart of what we are doing.

Funniest gig/tour experience?

Our bassist stripped bollock naked and decided the traffic calming measures in the streets of Glasgow were too much for him to sit through, he got out at the next set of red lights and ran back to the hotel. He was there before us and had left his clothes in the front seat of the van.

Who would be on your ideal festival lineup (to play alongside)?

The Stone Roses

What song do you wish you’d written?

Black Eyed Peas – ‘Where is the Love’

Who should we be listening to at the moment?

There are some great bands around that are putting there own twist on guitar music – Superfood’s new album is incredible and Ratboy is of course kicking up a fuss. Dance artist Sigrid has real good energy too.

Why are promoters/nights like This Feeling so important?

This Feeling have a lot of great opportunities for bands who are willing to work together, the nights are the result of a collective bunch of like minded people getting along and celebrating the large amounts of emerging talent we have across the whole of the country. Those involved in this feeling are so driven by the standard of music that the passion really comes across during such events. Everyone is in it together and we are gonna do everything it takes to make sure these great bands don’t go unnoticed. This Feeling is an incredible platform for bands who meet that standard.

The Assist play o2 Institute3, Birmingham w/ Bang Bang Romeo, The Shimmer Band
and Blackwaters on 3 October. For tickets and info on other dates visit

Melissa Svensen

Melissa Svensen

Melissa, 22. Editor. Student, music journalist, probably talking about Blur or Bowie