MTV UK have announced their search for new unsigned talent in the UK has opened. MTV’s new campaign ‘MTV Brand New for 2014’, in association with Emporio Armani Diamonds is now accepting entries, giving unsigned artists the chance to perform live in London for MTV, as well as a place on the MTV Brand New for 2014 shortlist.

After going through the vetting process MTV will announce a list of applicants who will go through to the public voting stage on October 29th leaving ten artists in the competition to be judged by a panel of ‘music experts’ who will pick an overall winner to be added to the MTV Brand New for 2014 shortlist. The final shortlist will be announced on 27th November.

Last year’s winner Ebony Day made history, beating off artists such as Tom Odell and Gabrielle Alpin, to be the first unsigned artist to win an MTV Brand New competition.

MTV Brand New has identified acts such as Tinie Tempah, Adele, Florence + The Machine, Disclosure, Ellie Goulding, Jessie J, Friendly Fires, White Lies, Wretch 32 and Labrinth at the start of their careers.

Paul Hourican, Head of Talent and Music, MTV Networks UK & Ireland says “MTV Brand New continues to cement its reputation as one of the definitive new artist polls, championing and providing early recognition to a multitude of future stars including some of this year’s finest new UK Artists. We’re thrilled to be able to include the unsigned element to Brand New once again and can’t wait to check out some exciting new music”

If you are an artist or band and would like to enter, visit their site here. All submissions need to be made by October 25th 2013.