“As long as Cherry Glazerr doesnt get played on any car commercials and shit I’m cool with this new sound haha” comments someone about Cherry Glazerr’s hotly anticipated new track and accompanying video. Although the prospect of the LA band becoming sell-outs seems unlikely, the notion of a ‘new sound’ for the trio is hardly a surprise. Gone is Hannah Uribe, one of the most kick-ass drummers going, whilst Sean Redman (flame or more likely/ scandalously former flame of front woman and only constant in CG, Clementine Creevy) is likewise nowhere to be seen.

“I was a lone wolf, I thought I’d lost my pack” snarls Creevy above a woozy earworm of a riff, lolling drums and keyboard. A pointed dig at former band mates you might think? Not so petty – the accompanying press release explains that Clem penned the song to “consciously strive for solidarity with other women in order to combat the sexism that is ingrained in our culture and within herself.” On top of the noble cause, it helps that the track doesn’t fall into the ‘catchy but ultimately repetitive’ trap. In fact, ‘Told You I’d Be With The Guys’ appears to mark a change in Cherry Glazerr for the more mature, both lyrically and musically.

Whether the new sound will cost them or gain them fans has yet to be seen; however, it mustn’t be forgotten that it was the group’s playful approach to songwriting in the beginning that spawned such masterpieces as ‘Grilled Cheese’ and ‘Glenn The Dawg’ – the likes of which earned them an achingly cool following that include Saint Laurent’s Hedi Slimane.

If ‘Told You I’d Be With The Guys’ is anything like future releases, it is possible that Cherry Glazerr may well have just unlocked the elusive key to their longevity. Less whimsical and more tackling of social issues is fine by us, and apparently fine by YouTube user ‘Hugh Janus’ (real name??) just as long as they aren’t played on car commercials and shit. Slave to the glaze.

‘Told You I’d Be With The Guys’ is out now via Secretly Canadian.

 

Tilda Bywater
@tildabywater