If you’re feeling stodgy, deflated, or downtrodden this week, you might want to set aside a few minutes to listen to Findlay‘s new track ‘Junk Food’. The song is a great big “F**k Off!” to the advertising industries who profit from reducing women down to their body shape; and it’s also a perfect example of catchy, guitar-laden, electronic rock.
Lead singer Natalie Findlay – aka the “girl with a microphone” – uses her ‘Electric Bones’ to scorn the shameful ways in which the media pressures women to be thin. She has specifically targeted the dire “Are You Beach Body Ready?” Protein World advertising campaign, which was rightly criticised and banned from public display this summer. The vulgar acidic yellow from the original poster is used to perfect satirical effect throughout the accompanying video, and it’s refreshing to see three women spitting up yoghurt because the fat/sugar/taste/joy has been removed from it.
Whilst ‘Junk Food’ is a crafty, wry smirk at the stupidity of over-consumption, Findlay doesn’t turn a “blind eye” to the more serious, damaging aspects of consumerism. The montages of animals in overcrowded battery farms are offset by footage of soggy, beige food splattered on the floor (and the girls in the video), and quite clearly show how selfish and destructive she believes this complacency can be.
Fortunately, Findlay is ravenous in the right way, which is why ‘Junk Food’ is a cracking track and a swift middle finger to anyone who tries to shame women for feeling good, eating what they want, and not conforming to the unachievable societal expectations of beauty. Plus, Gigslutz very own News Editor @MelYeaahh is one of the video girls! F**k ‘Beach Body’ ready: she was born ready!
Keep your eyes and ears peeled for a new album from Findlay in 2016.