Jonny Trunk, the expert archive collector has gone and done it again. In Cooperation with Fuel Publications he’s releasing another fab book, this time all about cars. The following dialogue is taken directly from the Kickstarter book funding page:

AUTO EROTICA: THE INTRODUCTION

This will be the first book of its kind – a car book like no other – fabulous, fetishistic and offering a deeply nostalgic look at beautiful old cars through the superb literature, leaflets and pamphlets that sold them to us. 

These rare ephemeral items from the 1960s, the 1970s and the 1980s, are full of unusual graphic ideas and concepts: fabulous photography, bizarre colour charts, daring typography, strange fold outs and inspiring styles.

Of course the book is also packed full of the classic cars we love: expect fast Fords, the XJS, the TR8, MGs, minis, Maxis, Renaults, Beemers, VWs, Vivas, Citroens, DeLoreans and a whole lot more. All brilliant cars from the past and even some from the future – as you’ve never seen them before.

Back this book now, fasten your seat belt, and join us on this fabulous road trip. Just think, the book could well be motoring its way to you by Spring!

Ford Anglia brochure 1963

Ford Car Range brochure 1980

Saab Range 1965

Austin Mini Cooper / Mini 1275 GT Brochures

AUTO EROTICA: THE STORY

When Jonny Trunk was a teenager, the first thing he started to collect were car brochures. He would write to car companies asking for literature and pester local garages for new leaflets on their latest ranges. He could be found at weekends standing at the local bypass ‘car spotting’ – on the look out for rare or exciting new cars. A birthday treat would involve a trip to London to gaze through the windows of posh car showrooms and to stand in the middle of Sloane Square roundabout watching an endless stream of supercars drive by.

Within a few years Jonny had amassed a fine collection of car brochures. But, as other teen interests took hold, this interest drifted away. His fascination was reignited a couple of years ago and since then his car obsession, alongside his vintage car brochure collection, has grown considerably.

After the success of Own Label and Wrappers Delight, Jonny was on the hunt for the next graphic based book project, but (as always) he wanted to take the road less driven: it could only be graphic material as yet unexplored. Glaring at him from the bookshelf – with the high beams on – was his car brochure collection. Full of unusual design work, creative photography, bizarre ideas and of course all bundled up with brilliant old cars. The idea of Auto Erotica was born – to document this undervalued and overlooked graphic material.

To both Jonny and FUEL Auto Erotica is not only the perfect continuation of their groundbreaking book series, but also a timely look back at forgotten graphics, innovative design and indelible nostalgia.

DeLorean brochure 1981

Citroën AMI6 brochure 1962

Vauxhall Viva brochures

AUTO EROTICA: THE BOOK

From ACs to Zephyrs, from coupes to estates, from cars you love to cars you can’t remember, the 240 pages of Auto Erotica will take you on a grand tour through British car brochure history.  Whether it’s the poster for the three wheeler Bond Bug (designed by the man who designed the Raleigh Chopper) or the rare and racy flick book for the Ford Cortina Mark III, Auto Erotica will delight (and possibly drive you wild) on every page. 

AUTO EROTICA: THE PLEDGING OPTIONS

There are some fabulous and unique pledging options for Auto Erotica. 

Early Bird: be one of the first 100 to buy the book with our early bird special low price offer and get your name in the book on our “thank you” page. 

First Gear: get your copy of Auto Erotica hot of the press at the standard price and get your name in the book on our “thank you” page. 

Second Gear: get your copy of the book with your name in it and get the exclusive Jonny Trunk Auto Erotica “Car Stereo” CD – a special mix of rare and groovy car-themed tunes and songs, many of which you may never have heard before. 

Third Gear: you get your Auto Erotica book, with your name in it, you get the CD of rare music PLUS we’ve managed to find some brilliant original (from the 1970s!) iron-on tee shirt car transfers which will be professionally pressed onto a white tee shirt of your size – choose between Mercedes, Lotus, a classic “Mini Metro Buy British” one, Aston Martin, glittery Mustang and more. 

Vintage T-shirt transfers

Forth Gear: You get Auto Erotica hot off the press, plus the mix CD, plus we will be making a limited edition high quality black Auto Erotica logo sweatshirt, designed by Fuel and screen-printed in ‘DeLorean Silver’. Very cool indeed.

Auto Erotica sweatshirt

Fifth Gear: Jonny is prepared to break up his superb car brochure collection so backers who shift into Fifth Gear and upwards get the Auto Erotica book, the sweatshirt, the mix CD PLUS original brochures from Jonny’s collection. These are not just beautiful examples of design in their own right, but are now highly sought after, valuable pieces of motoring history (and of course these are the actual brochures that appear in the Auto Erotica book).

A few of the brochures in the collection

Overdrive: for the top pledgers there is everything we have on offer – the book, the CD, the tee shirt, the sweatshirt, original car brochures PLUS a drive with Jonny in his classic car. This is currently a head turning 1969 convertible Triumph Mark 2 Vitesse. An entertaining drive awaits…maybe even to go record shopping!

AUTO EROTICA: THE AUTHOR

Over the last three decades Jonny Trunk has been digging through his past. His record company Trunk Records is a leading light in esoteric, strange and lost music. Jonny has also created several archive related books examining material from Sainsbury’s Own Label archives, library music, sweet wrappers, Mary Whitehouse and even the Smallfilms work of Oliver Postgate and Peter Firmin. His books and musical releases have proved extraordinarily influential, very collectable and are always beautifully produced. For Auto Erotica he has again teamed up with publishers FUEL, who he has worked on several previous projects. Jonny believes that no other publisher can put together the exciting graphic imagery from his car brochure collection in a more engaging way. In short, FUEL are the perfect publishers for Auto Erotica.

OVERDRIVE – a trip in the Triumph with Jonny Trunk!

AUTO EROTICA THE PUBLISHER

FUEL are Damon Murray and Stephen Sorrell, a graphic design and publishing company founded in 1991, based in Spitalfields, east London. Working closely with artists and authors, they design and publish beautiful and distinctive art books. Previous titles include the Russian Criminal Tattoo Encyclopaedia series, Soviet Bus Stops and with Jonny Trunk: The Music Library, Dressing For Pleasure, Wrappers Delight and Own Label, Sainsbury’s Design Studio 1962-1977.

AUTO EROTICA THE SPECIFICATION

Soft back

220mm x 180mm

240 Pages

Full colour

Finally, to give you a very solid idea of what the book will be like, it will be based on the format and specification that we used for Own Label and Wrappers Delight.

Pledge to buy the book here