Vocalist Olivia Louise is out to take her place alongside the biggest names in the scene, since her entry into music in the heady days of Channel U she’s only gone from strength to strength. Collaborations with Terror Danjah, Scrufizzer, Bonkaz, Manga and Nolay have all been crucial milestones in her come up, having started out singing for the North West MC collective P3 she’s well versed in the inevitable mix and blend that comes from being a vocalist in a constantly evolving industry landscape. Her latest track ‘No Type of Way’ features Joe Grind on the remix, “My collaborations with other artists such as Manga and Joe Grind work so well as I began my music career working with rappers and MC’s so for me the sound is natural. Joe Grinds delivers in such a cool, calm yet direct manner blending perfectly with the vibe of the track. Manga especially is an artist who captivates me with his ability to express another perspective onto the song so fluidly in such a raw open way. I think it’s so important to have the chemistry between artists on the track, it needs to connect in order to work.”
Two years ago, Olivia Louise was a relatively unknown artist on the grind since 2014 the opportunities have come thick and fast – she was nominated for a GRM Daily ‘Get Rated’ award last year as well as having the chance to sing at the renowned BBC Maida vale Studios. Her last track entitled ‘Roll It’ featuring Manga was taken from her debut EP ‘Earthstuff’ reflected on the struggles of leaving an unhealthy relationship, soulful and delicate the visuals were shot by North London collective CrookdLense, “I’m excited to be working with crooked lense again on our third video production together, with the upcoming video for ‘No Type Of Way’ we’ve been able to let our hair down a bit and have a lot of fun. The concept is a lot lighter than our previous collaborations, I wanted to create a positive video with strong women and friendships. I want anybody who’s come out of a toxic relationship to turn on this track, watch the video and feel good about themselves, I want them to feel ‘No Type Of Way’ towards that relationship any more’
Having recently joined Craig David for a songwriting and singing session Olivia Louise is currently working with American producer ‘Thatboygood‘ (Carter Wisdom ROC) on cuts for other artists, as well as having a couple of tracks featured in Noel Clarke’s film, Legacy. Ever exploring with genre and sound Olivia Louise was chosen for the MOBO awards Unsung tour with her Soulful R’n’B vocal quickly becoming her trademark. The UK music scene boasts such variety at the moment with the R’n’B genre having a moment of its own too, “I feel RnB in the UK is growing From strength to strength, for a long time I believe the scene has been overshadowed or diluted but at present it feels like there are growing platforms, new radio shows and blogs all supporting authentic British RnB. I think the UK scene is so vibrant at the moment because British artists are truly being themselves. We’re no longer emulating and imitating the American sound. We are creating our own wave, using our own slang, embracing our own culture me paving a new lane. I think that the honesty in all of this is reflected in the music and inspiring to new audiences.”
Look out for the ‘No Type Of Way’ remix featuring Joe Grind which drops next month.