Last night (Tuesday, February 27) Paloma Faith performed a secret set at Hackney’s Round Chapel in partnership with ŠKODA and The Prince’s Trust – in association with their Driven by Something Different campaign.
Performing to 500 lucky fans, including designer Henry Holland and Vanessa White of The Saturdays, Paloma rattled through tracks featured on her latest album The Architect as part of ŠKODA’s ‘Driver’s Seat Initiative’.
The ‘Driver’s Seat Initiative’ is a partnership between ŠKODA and The Prince’s Trust. The programme will allow the car company to work with the paramount charity in assisting young and creative people to be given the opportunity to shine, further their dream careers and make a positive mark on their local community.
Paloma said of her intimate London showcase –
“It was so much fun to perform for my fans at the secret gig and to try out some new material. Singing in such an intimate venue made the performance feel really personal and I couldn’t think of a better way to start my partnership with ŠKODA.”
As well as Paloma, Kirsten Stagg, Head of Marketing at ŠKODA UK, also had some positive words about the partnership –
“Paloma truly embodies being Driven by Something Different. ‘Make your Own Kind of Music’ celebrates that it’s good to go your own way and be an individual, an attitude that is shared between ŠKODA and Paloma. Listening to her on stage singing the song, was something truly special.”
For more information regarding the Driven by Something Different campaign, which is set to run through The Prince’s Trust Get Started programme, click here.
Photography Credit: Justin Goff