Following the release of ‘Mr. Prism’ via Marathon Artists earlier this month, their first single of 2020, Psychedelic Porn Crumpets today share an adventure-filled clay animation video for the song. Created by Oliver Jones, who the band have collaborated with previously on their similarly kaleidoscopic videos, the video for ‘Mr Prism’ takes us on a colourful journey through ‘sweetsville’, with some surprisingly dark encounters along the way.

Bounding along with maximum energy from the onset, ‘Mr. Prism’ is relentless in its approach – a fiery reminder of the type of band Psychedelic Porn Crumpets have grown into over the last few years on the road. For McEwan, the song was born out of the feverish haze only illness and a crazy tour schedule can bring: “After our last tour of Europe I had a plethora of reasons to see a doctor. First, he thought I had tonsillitis, so prescribed me penicillin, which didn’t help at all. I did Falls Festival over New Year’s and barely got through – turns out I had pneumonia. I was pushing through on all sorts of meds until someone offered me the HMS Hunter alternative and I realised no matter how I’d ever be, I could never turn one down. Mr. Prism (my sickly fun-fuelled fiend of an alter-ego) was born.” 

On the creation of the video, McEwan says: “A prismatic man needs a colourful adventure, so when we were throwing ideas back & forth with Oliver it was hard to pass on an edible Claymation. All of us were in awe when he sent us through the final animation – proper cherry-on-top work!”