Magnus Carlson’s new release, ‘Wait for Love to Grow’, is the pre-emptive single to his first full UK album release, which I have no doubt will be more popular than perhaps expected, especially to younger generations. The single, which will roll out on March 23rd, is a testimony to Carlson’s incredibly strong vocals and the stunning musical arrangement of the Weeping Willows. Listeners from the UK will, no doubt, find the heart of the track familiar, with aspects of soul reminiscent to Paul Weller and The Style Council clearly bleeding through. This is no surprise, however, as though the content is similar, this track and the following album were recorded at Weller’s Black Barn Studio. As well as this, fantastic production of the track is provided by Andy Lewis, who has worked with Weller on both live and recorded performances in the past. Though Carlson has clearly owned the genre independently for a while, a time spent marinating in Weller’s influential sphere is not a bad thing at all, especially considering the aims of the album to connect with UK fans.
The song itself, and the genre it rests in, is becoming increasingly more relatable to a younger audience. Presumed listeners, previously middle-aged Weller fans, are slowly being joined by a much more youthful force. The bellowing soul vocals, along with an orchestral arrangement that flutters around the outer edges of the track, is soon to be a recognised feature to a younger audience. Soul and disco, until recently a primitive, aged genre, is gradually finding its way through the seams of underground scenes in cities such as Birmingham and Manchester. The increase of soul and disco nights, and the huge success of such events, mean it is no longer a novelty, but a truly respected and enjoyed genre. Tracks like this get the reception they deserve, drawing feet, once again, to the dancefloor.
More relevant than ever, the warm instrumental is euphoric and celebratory, and Carlson’s vocals are delivered with a finesse and flair that can only arise from such an illustrious career as his. He sings of “planting seeds today” to “watch them grow”, and we can, without a doubt, see that occurring with Carlson’s career in the UK. I can only see it as being loved by all aspects of people, as a timeless artist attempts to permeate our music scene in a way he never has before. Personally, I look forward to seeing what the rest of Carlson’s UK release consists of, as this track is a very promising, toe-tapping tease indeed.
‘Wait for Love to Grow’ is out tomorrow (23 March)