He wants to combat the ‘joyless’ music of today. 

“It’s not really banging, full-on mad stuff, but it’s a lot of classic acid house — swirling effects and noises and boomy basslines. Some of it is pretty groovy. Hopefully people are going to jump around and have a bop, but you’re not going to have your ears bleeding. And you’re not going to want to be stripped to the waist, salivating and banging your head off the floor.”

He said that the record is to “counterblast the joyless young artists who make dance music in their bedrooms but do not dance”.

Welsh will sport a German accent in some of the tracks, and he will be relocating to Europe. Last year he likened the Britpop era to “selling off British youth culture”:

“I despised Tony Blair, never fell for New Labour,” he said, alluding to the political party’s rebranding, which included appealing to young people by jumping on the Britpop bandwagon. The whole Britpop era felt like we were selling off British youth culture to the globalised market place.”