WATCH: Little Cub – Hypnotise

South London trio Little Cub have shared a video for latest track ‘Hypnotise’ – and as the name implies – it’s a mesmeric, politically charged montage that visually articulates the band’s anti-establishment lyrics. They’re set to release their debut album Still Life on 28th of April (via Domino Mart), which they’ll be celebrating with a special headline date at London’s The Lexington on May 9th.

The video for ‘Hypnotise’ was compiled and directed by Kim Taylor, and vocalist Dominic Gore explains why the “cut-and-paste library images” are so effective: “We’re big fans of the way Adam Curtis, Mark Leckey, or Elizabeth Price work with found footage to convey complex issues simply. It gives their films a sense of timelessness (these aren’t new issues, Orwell was talking about this 70 years ago) and a tradition that we thought was important because it combats the lethargy to feel part of something bigger, to feel less helpless, to feel less alone…

You don’t have to be a shining example to be angry about what’s happening in society right now. Feeling powerless and apathetic because your voice isn’t heard or because you’re told you’re complicit isn’t a reason to be quiet. It’s a very British thing to be uncomfortable with over-sincerity, but this stuff is everywhere and everyone is talking about it, so to ignore it entirely and just write songs about how great life is feels not only idiotic, but also unrealistic.”

Still Life was produced and mixed by Little Cub, and will be released on limited deluxe 12” gold vinyl, CD, and digitally. We’re sure the band will be making waves at Brighton’s Great Escape Festival in May this year too, so watch the video for ‘Hypnotise’ below, and follow Little Cub on Facebook for more updates.

Kate Crudgington

Kate Crudgington

Kate Crudgington

Assistant Editor for Gigslutz (2015-2017) Co-Founder, Co-Host & Features Editor for @getinherears