Raleigh Ritchie has been part of the UK music scene for a while now, putting out some top tracks including ‘Keep It Simple’, which featured Stormzy and ‘Bloodsport’, which had a very entertaining NSFW video.
Ahead of the release of his debut album, Ritchie has shared one more video for your viewing please and we’ve got to say, it’s brilliant. ‘Never Better‘ is a track taken from his forthcoming debut You’re A Man Now, Boy and its powerful hooks and upbeat melodies give you the perfect insight into what Raleigh Ritchie and his music is all about. The track speaks on the notion of meeting someone that allows you to escape from the trials and tribulations of life, finding what makes you happy, and whilst the audio is a dazzling delight, the video also plays a part in the magic of ‘Never Better’.
It documents the tale of the track beautifully, depicting Ritchie living life behind bars; attempting to make the daily commute, while clearly held-back by some form of inner turmoil, eventually saved by love. Creatively shot in Atlanta, it continues Raleigh Ritchie’s tradition for having interesting and engaging visual accompaniments to his tracks and is a superb lead up to his album.
Check out the video below and make sure you pre-order your copy of Raleigh Ritchie’s debut album You’re A Man Now, Boy here.