Inspired by the melodies of The Beatles, The Verve and ’90s Britpop, Scottish band Vida formed in Alloa, Clackmannanshire back in January 2013. Led by charismatic front-man Jamie Pollock on lead vocals/guitar and also featuring Nathan Evans (lead guitar/backing vocals), Jamie Piggott (drums/backing vocals) and Ross McShane (bass), Vida have added to their sound with the addition of keyboard player Greg Ballantyne in November 2015.
Since forming, the lads have been making in-roads in the Glasgow scene by supporting acts such as Sergeant, Vladimir and Tijuana Bibles as well as playing This Feeling four times. Being a local band, I have been keeping tabs on Vida and since hearing them support The Sherlocks last June, I have been waiting eagerly on the release of some new material. ‘Fade Away’ precedes the release of Vida’s debut E.P and, in contrast to the title, hints that this is a band getting ready to come out of the shadows and stake a claim for their own piece of the pie.
Complemented by a well-shot video, ‘Fade Away’ is a dreamy blend of indie pop-rock with an introspective yet catchy chorus that hooks the ear, as front-man Jamie reflectively sings “and all those childhood dreams they fade away”.
Despite the apparent influences, there’s a freshness to the track as it blows in one ear and lodges itself in the consciousness of the listener. There is a distinct summer feel, and I can almost smell the freshly cut grass; as the track progress and the harmonies echo, I realise the time is now and Vida are a band coming of age, finding their path and starting their journey.
Catch Vida play Glasgow’s ABC2 on 13 May at the official single launch of ‘Fade Away’. Support on the night comes from Shambolics and The Mona Lisa’s.