PALE WAVES release ‘The Hard Way’ from the new album Unwanted,

Approaching the release of their anticipated third album Unwanted on 12 August (via Dirty Hit), Pale Waves follow a run of scorching alternative-rock singles with ‘The Hard Way’ – one of their most candid and sentimental tracks to date.

 

Where the majority of Unwanted focusses on frontwoman Heather Baron-Gracie’s troubles with vanity, anger, jealousy and hopelessness, ‘The Hard Way’ – her favourite song on the album – opens up even further, documenting her battle with loss and the struggle for acceptance that comes with it.

 

“When I was in high school a girl who was being bullied took her own life,” tells Heather. “I got on the bus with her every single morning and I would see her sitting in her same spot. She sat downstairs, and I would go upstairs. ‘The Hard Way’ is about my regret for not helping her, or standing up for her, that I feel now as an adult.

 

“As a kid you’re so shy and afraid, but I hope it’ll influence people to stand up for those who need help, and help people understand that their words and actions can be really damaging. You don’t know how cruel you can be sometimes, especially at that age.”

 

LISTEN TO ‘THE HARD WAY’ HERE

PRE-SAVE & PRE-ORDER UNWANTED HERE

 

‘The Hard Way’ joins two BBC Radio 1 Hottest Records, ‘Lies’ and ‘Jealousy’, and the Apple New Music Daily premiered ‘Reasons To Live’ in asserting Pale Waves as an alt-rock force to be reckoned with.

 

Recorded in Los Angeles with producer Zakk Cervini (Blink 182, Modern Baseball, Halsey), Unwanted is 13 tracks of classic pop punk with an edge. Think Sum-41 by way of Veruca Salt; all the crunchy guitars and rhythmic drive of a 2000s pop punk classic with the rage of a 90s rock band. It is a record that reaches out into the passionate community of misfits and LGBTQI+ fans around the band, tapping into darker emotions than ever before while also striking a fresh tone of defiance.

 

At the time of writing, Baron-Gracie was listening to a lot of Garbage, Paramore, Metric, Sky Ferreira and Blondie – artists that fed into her desire to pull Pale Waves out of the indie and synth-pop world they started out in, and towards a harder, more alternative sound. “I didn’t want any of those jangly, picky, high up on the fretboard guitars,” says Baron-Gracie. “I wanted heavy distortion and chaos and power – Unwanted had to be honest, provocative and loud. Not only thematically, but in the music as well.