Online casinos and iGaming have never been as popular as they are today. That is why the business is concerned with only one question: how to take a solid place in the industry and to beat other competitors? The only way is to create a comprehensive strategy that focuses not only on attracting new customers but on engaging the existing ones.
Retention of players becomes a vital necessity but most of the measures are not working because they are applied by everyone. Today we will tell you what recommended online casinos that offer no wagering bonuses for New Zealand customers do to stay popular and demanded. Some of the ways are quite regular, while there are also unusual ones, which will surely surprise you.
Promotions
You won’t find an online gambling platform that doesn’t use promotions to gain new players and make existing ones stay or return. And even though it may be difficult to name promotions an unusual way to attract players, they still remain the most effective tool when fighting for the audience’s interest.
There are many promotion types depending on the goal: to make players register, to return to the game, etc. However, the most effective and interesting are:
- Free play. The name says it all. With this option, players can enjoy a range of games without betting real money. A perfect way to engage new players and to entertain existing ones introducing to fresh launches;
- Bonuses. There is a huge variety of bonuses depending on the goal and game type. The most popular are welcome bonuses with free spins, free bets at sports betting, deposit bonuses, referral features, and much more. All of them encourage users to create an account, make a deposit, and start playing;
- Frequent Player Points or FPP. These are loyalty programs, where players get points for different activities on the website. These points are later spent on rewards and additional features;
- Cashback. A promotion, which returns a part of losses.
Considering that all online casinos are using promotions as the main instrument of attracting players, it’s important to apply creative features to surprise customers and make them choose one platform over another.
Interact with the audience
While everything is quite clear with promotions, there are multiple unusual tools, which have a great impact on players. For example, live events. They allow gamblers and providers to engage face to face based on individual preferences, age gaps, gender, etc.
Let’s assume that your audience is male aged 22-44. Then you may tie the offers and special deals with a soccer or baseball championship. Some online casinos may even promote the event on TV or radio stations.
Push notifications
Unfortunately, most players still consider push messages as spam and are annoyed when receiving them. However, these notifications may be of great help when utilized the right way: to remind users of important events inside the app.
For example, casinos or other iGaming platforms may send notifications on the upcoming launches or races to encourage gamers to place a bet or participate in any other way. According to the latest data, push messages to increase engagement by 42% and have a 115% retention rate.
Employing CRM systems
Customer Relationship Management or CRM allows gambling companies to grab and hold players’ attention and to get maximum returns on investments. This system allows creating tighter bonds with customers and approach gamblers depending on the data they collect on preferences and gaming interests of users.
While CRM systems are no longer unusual for the gambling world, they are extremely useful because they are able to keep and provide useful information on gambling statistics like time spent in a particular game, average bet, profits, and losses. These details may greatly help to predict future visits and rewards, improve promotions, and customize offers. Customer Relationship Management systems are a perfect way to personalize the gambling industry and one of the newest approaches in the iGaming industry.
They compete for our attention
There are thousands of gambling websites on the Internet and it’s quite difficult to choose a casino considering that each of them is trying to attract us with amazing bonuses and unusual features. They apply the latest software, customize our experience, provide special deals, and give better chances of winning. We recommend getting familiar with all the offers in advance and choosing the most beneficial platform.
