VIDEO PREMIERE: DIDI - 'Sorry'

Not many twenty-one year olds can say they’ve been playing in bands for eleven years, but DIDI (aka Lauren Deakin Davies) has extensive experience in creating and producing her own music. She self-released her debut single ‘Sorry’ last week, and here at Gigslutz we’re excited to be premiering the accompanying video for the track.

DIDI started off in a funk/grunge band when she was only ten, and progressed to a folk/ukulele harmony group at fifteen, which then developed into the pop duo Delora in her late teens. A career as a music producer inevitably followed, encouraged by her mother’s independent label Folkstock, which has gained multiple BBC Radio 2, 3 and 6 spins and reviews in national papers for their 45 releases.

Considerable touring as a session guitarist over the last two years helped Lauren realise that her heart lay in performance as well as production, which led to the realisation that she wanted to pursue an indie solo project as DIDI. Her new video for ‘Sorry’ is a kaleidoscopic set of visuals that perfectly accompany her swirling guitar riffs as she sings the line “was it worth it?”. With another release lined up for early May, and this powerful debut single – we think the answer’s a big fat “yes”.

Watch the video for ‘Sorry’ below, and follow DIDI on Facebook for more updates.