“No Hard Feelings” is the sound of a moment of clarity, a bouncing guitar line intertwining with Ellie Rowsell’s vocals. Speaking on the track Rowsell says, “I started out trying to make a really cheesy almost Motown-y, Ronettes kind of song about the end of a relationship, and feeling ‘What’s the point of being miserable about it?’ But it was short, because originally it was played so fast. I tried to make it longer, but I didn’t have any more words — I had said everything I wanted to say perfectly, and didn’t want to ruin it with more. So instead we slowed it down, and I felt way more moved by it like that.”
“No Hard Feelings” is accompanied by a video directed by Jordan Hemingway (Gucci, Raf Simons, Comme Des Garçons), the band’s third collaboration with Hemmingway, following the singles “The Last Man On Earth” and “Smile”. The band recently appeared on The Late Late Show with James Corden, performing a riotous version of “Smile”.
Lead album single, “The Last Man On Earth”, was released to critical-acclaim, with the track remaining on the BBC Radio 1 A-list for 7 weeks.The band released a special live version of “The Last Man On Earth” which can be viewed below.