Sometimes it is too easy to over-complicate pop music. And it is certainly too easy to sneer at pop music. Often it is forgotten that first and foremost its primary purpose is to sound catchy and make you want to move. And on that front, Clay undoubtedly deliver with ‘Stay Calm’.
That’s not to say ‘Stay Calm’ is simplistic. The Leeds four piece are clearly musicians striving to hone their craft, and as a result have produced a cacophony of infectious synthesisers and drum beats, interspersed with seamlessly harmonious guitar riffs.
Polished off by Joe Harvey’s fetching vocal hook, Clay’s new single is relentless in its ambition to please, and continues in the same vein as debut offering ‘Sun Dance’.
In the relatively short space of time they have been together, the band have already attracted support from the likes of Zane Lowe and Huw Stephens, and will continue to gather momentum with their tour of the UK this month.
April 14 – Glasgow King Tuts
April 15 – Newcastle Think Tank
April 16 – Liverpool Studio 2
April 17 – Leeds Oporto
April 18 – Manchester Sound Control
April 19 – Birmingham Sunflower Lounge
April 20 – Nottingham Bodega
April 29 – Brighton Haunt
April 30 – Live at Leeds Festival
Rob Conlon
@RobConlon25
Rob Conlon
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