Wretch 32 x The Tate x adidas share ‘When I See You, I See Me’

Following his beautifully personal track ‘6 Words’, Wretch 32 has returned and teamed up with the The Tate and long time partner adidas to bring you ‘When I See You, I See Me’.

In a slightly different manner than his usual musical offerings, ‘When I See You, I See Me’ is a spoken word piece. Fusing candid statements and cinematic visuals, the motivational piece aims to draw attention to the everyday superstar; those superstars who walk among us, outside of the celebrity world. Wretch seeks to highlight the modern-day superstar, who isn’t famous, but iconic, because superstardom goes beyond fame.

Wretch’s own experience is such that he didn’t ever feel his art could be housed somewhere like The Tate, so it seemed the perfect setting for this message. Wretch wanted to show that kids who have grown up on the estates can push through the general stereotypes, becoming icons, not necessarily famous, but more important than a celebrity; crucial members of a community.

“The first to take it to The Tate from the Estate”, Wretch has certainly made his first collaboration with the famous art house a memorable one and off the certain success that this video is sure to obtain, there is surely going to be more work done between the two in the future.

Make sure you check out the video below and let us know what you think via Twitter and Facebook…

Matt Tarr
@MattTarrJourno

Matt Tarr

Matt Tarr

Urban Music Editor
With grime and hip hop being major influences on him growing up in South East London, Matt's passion is urban music but over the years he has gathered a hugely diverse taste, ranging from Wiley to The Smiths by way of Machine Head, that has made him a very open minded individual.
Matt Tarr
Gigslutz Urban New Music
About Matt Tarr
With grime and hip hop being major influences on him growing up in South East London, Matt's passion is urban music but over the years he has gathered a hugely diverse taste, ranging from Wiley to The Smiths by way of Machine Head, that has made him a very open minded individual.